• Ströer expanded its Digital Out of Home portfolio with blowUP Media through a new premium digital screen at Cologne’s Neumarkt.
• The site, branded “The Square,” will be marketed as a 25-square-meter DOOH giant.
• The screen is scheduled to be available to advertisers from Sept. 1, 2026.
• The location targets high footfall near a major transport hub next to Schildergasse, a shopping street with more than 21 million annual passers-by.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Stroeer SE & Co. KGaA published the original content used to generate this news brief on August 05, 2026, and is solely responsible for the information contained therein.