• Loblaw’s retail media unit, Loblaw Advance, partnered with Criteo, naming it a preferred demand partner in Canada.
• Criteo becomes the direct sales agent for Loblaw Advance email display inventory across Shoppers Drug Mart/Pharmaprix, PC Optimum, PC Express newsletters.
• Deal expands advertiser access to Loblaw’s network backed by 18 million active PC Optimum members, 2,500 stores, about 25 million subscriber emails weekly.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Loblaw Companies Limited published the original content used to generate this news brief on August 05, 2026, and is solely responsible for the information contained therein.