“There will be a situation where products purchased for 1 yuan will be sold for 0.99 yuan.” Referring to recent competition in the front warehouse industry, Yao Wenhua, president of the Beijing Supermarket Supply Enterprise Association, gave the First Finance Correspondent such an example. Recently, the Association issued the “Proposal on Calling for Front Warehouse Platforms to Stop Internal Transactions and Safeguard the Legitimate Rights and Interests of Suppliers”, which calls on front warehouse platforms to be quality and quality-oriented to protect the legitimate rights and interests of suppliers. The proposal mentioned above mentioned that the recent merger of leading fresh food storage giants has accelerated, super platforms have systematically expanded their dominance in product pricing, account settings, etc., and the growing phenomenon of low price internal circulation has had an impact on the supermarket industry and supermarket supply companies. Currently, the front warehouse platform continues to develop rapidly. The core of the front warehouse model is to service online orders and complete “last mile” delivery through riders to improve timeliness and save operating costs. The convenience of this model has increased user stickiness, and it has left a number of platforms on the racetrack. At the same time, offline supermarkets are under overall pressure. According to data from the China Chain Management Association, the sales scale of the top 100 supermarket companies in 2025 was 885.5 billion yuan, down 1.6% year on year; the total number of stores declined for two consecutive years, from 252,000 in 2024 to 21,000 in 2025. Yao Wenhua told reporters that the initiative is not aimed at a specific enterprise, but rather focuses on the imbalances in the business format of the entire industry due to the influx of capital. Whether it is an online platform or an offline giant, if it forms a monopoly situation, it will disrupt the fair competition order of the market.
Zhitongcaijing · 1d ago
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“There will be a situation where products purchased for 1 yuan will be sold for 0.99 yuan.” Referring to recent competition in the front warehouse industry, Yao Wenhua, president of the Beijing Supermarket Supply Enterprise Association, gave the First Finance Correspondent such an example. Recently, the Association issued the “Proposal on Calling for Front Warehouse Platforms to Stop Internal Transactions and Safeguard the Legitimate Rights and Interests of Suppliers”, which calls on front warehouse platforms to be quality and quality-oriented to protect the legitimate rights and interests of suppliers. The proposal mentioned above mentioned that the recent merger of leading fresh food storage giants has accelerated, super platforms have systematically expanded their dominance in product pricing, account settings, etc., and the growing phenomenon of low price internal circulation has had an impact on the supermarket industry and supermarket supply companies. Currently, the front warehouse platform continues to develop rapidly. The core of the front warehouse model is to service online orders and complete “last mile” delivery through riders to improve timeliness and save operating costs. The convenience of this model has increased user stickiness, and it has left a number of platforms on the racetrack. At the same time, offline supermarkets are under overall pressure. According to data from the China Chain Management Association, the sales scale of the top 100 supermarket companies in 2025 was 885.5 billion yuan, down 1.6% year on year; the total number of stores declined for two consecutive years, from 252,000 in 2024 to 21,000 in 2025. Yao Wenhua told reporters that the initiative is not aimed at a specific enterprise, but rather focuses on the imbalances in the business format of the entire industry due to the influx of capital. Whether it is an online platform or an offline giant, if it forms a monopoly situation, it will disrupt the fair competition order of the market.
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