• Lightspeed analysis of a 1,000-parent US survey for the 2026-27 school year flagged rising back-to-school spending pressure.
• 56% expect to spend more than last year; inflation cited by 35%, broader cost of living by 31%.
• Social media influence remains a cost driver; 62% sometimes pay more than planned for specific brands or trending items.
• AI adoption is emerging in shopping workflows; 41% used AI to compare prices and find deals, though only 5% rely on it as a primary source.
• Consumer trust risks surfaced; 45% are concerned about AI-driven dynamic pricing, including 21% very concerned.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Lightspeed Commerce Inc. published the original content used to generate this news brief on August 05, 2026, and is solely responsible for the information contained therein.