• Hugo Boss published the Q2 2026 earnings Q&A transcript from its Aug. 4 call attended by Morgan Stanley, RBC, Kepler Cheuvreux, Citi, JPMorgan, UBS.
• CFO/COO Yves Müller flagged weaker EMEA traffic, citing Middle East disruption, softer tourism, weaker sentiment, higher fuel prices; UAE, Qatar, Israel wholesale hit.
• Müller pointed to Q2 gross margin up 200 bps, driven by sourcing efficiencies, higher full-price sales, lower markdowns; further gains targeted.
• Filderstadt warehouse is live following a EUR 100 million investment; HUGO apparel insourced from Winter 2026, savings in low double-digit million EUR from Q3.
• CEO Daniel Grieder said wholesale order intake remains below last year due to deliberate distribution tightening; selective 2027 pricing, no broad hikes planned.

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