In the first half of the year, dividend insurance premium revenue exceeded 1 trillion yuan, an increase of more than 90% over the previous year, fully demonstrating the strength of the transformation of personal insurance companies to dividend insurance. The reporter learned that life insurance companies push for dividend insurance, not only active layout, but also realistic passive factors. Currently, traditional insurance benefits are low, and its appeal to consumers is limited. However, dividend insurance sales are still not easy, and there are potential concerns. Part of the sales process follows the promotion idea of fixed income products, and the demonstration income of dividend insurance is used as expected income, so that consumers can predict that dividends can be paid stably.

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