The Zhitong Finance App learned that on August 6, the Evergreen casual game “Dream Garden” x “The Secret Story of the Tang Dynasty: Chang'an” under Chuangmeng Tiandi (01119) officially launched. When the Healing Garden meets the treacherous Chang'an, the ancient charm of Tang style is hidden in various places in the garden. The classic exploration plot of the series is deeply combined with the garden decoration gameplay. By solving the mystery, players can gradually unlock the complete Ancient Tang Dynasty and experience the aesthetics of Shengtang in an immersive way. Furthermore, it is deeply co-created with intangible heritage palace lantern techniques, expanding cultural boundaries beyond fun gameplay, and revitalizing traditional crafts in the digital world.
IP co-names join forces to integrate aesthetics to gameplay in both directions
As a benchmark for domestic suspense dramas in recent years, “The Secret Stories of the Tang Dynasty” tells strange stories in the Tang Dynasty, and the multi-season content forms a mature “Tang Mysterious Universe.” Since the series premiered in 2022, it has been widely acclaimed for its solid script evidence, relaxed narrative rhythm, and highly restored fashion. Its Tang style presentation, from visual details to social texture, has been hailed by the audience as a “mobile Tang Dynasty museum”. “Dream Garden” is a casual game that “eliminates game breaking+garden building+plot interaction”. The link with “Tang Dynasty Trick Chronicles: Changan” is not a superficial joint name, but is based on a deep fit of product characteristics to achieve a seamless connection between content and experience.
Guofeng Construction: A garden full of beautiful scenery in Chang'an
“Dream Garden” has a mature track record of Guofeng content operations. Previously, Guofeng themes such as Long Sheng Jiuzi and “The Legend of Zhen Yi” all received high praise. Free garden decoration is the core gameplay of the game. Jointly transform the Tang style architecture and garden scenery of Chang'an into interactive construction elements, and launch exclusive decorations such as the ancient Tang style courtyard, cornices, and Chang'an street scene. Candlelight flutters in the Golden Peach Ballroom, and the Shirasawa statue stands on the court. Players can create an exclusive Shengtang mansion with their own hands.
At the same time, “Tricky Stories of the Tang Dynasty: Chang'an” was launched, and multiple components were used to build a double picture of Shengtang Xiaojing: Fei Ji Shi Zuo Town [Liuhe Gushan Store] restored the flavor of the summer, and Xue Huan appeared in “Junior Armed Forces Field” to show the enthusiasm of the teenager, so that the characters in the series were vividly recreated in the garden. Chu Cherry's “Meixiu Face Butter Shop” is waiting for you to go to Shengtang Red Makeup Appointment~
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Detective gameplay: immersive implementation of the inference kernel
The original gameplay of “Dream Garden” includes plot breakthroughs and clue solving attributes. It already has a mature framework for exploration activities, which is highly compatible with Tang Yi's core characteristics of “unit investigation, stripping the cocoon”. Players collect clues and advance the story by eliminating levels, and immersively experience Tang's mystery; rich content such as object hunting and solving, linked collection cards, and the Q version of the main character team appeared simultaneously. Limited to Guofeng Meng's pet, Bai Zawa's surprise appearance. The sheep horn sphinx is white all over, and has its own symbol of serenity, adding a sense of richness to the garden.
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The same crowd frequency: a natural fit user base
More importantly, the two core audience portrayals are highly consistent. They both feature young women as the main force, and naturally share the same trend in terms of national style, aesthetics, and content consumption preferences. Previously, the joint name of “Dream Garden” and “The Legend of Zhen Yi” had verified the strong appeal of Guofeng Film and Television's IP, and “The Secret Story of the Tang Dynasty” was the most popular linked film and television IP after this IP. With the degree of convergence between user expectations and crowds, this collaboration can achieve accurate reach and deep emotional resonance, efficiently activate the activity of old users, and continuously strengthen the game's national style content label.
Multi-dimensional gameplay+intangible heritage empowerment to expand cultural boundaries
This collaboration uses multi-dimensional gameplay to superimpose intangible heritage culture, continue to expand the cultural boundaries of content, and create a full-dimensional immersive Shengtang experience for players. Including a welfare mini-game created with a linked plot in the background, players will be able to take on the role of Austin in Tang Sui to solve puzzles, gather clues, and unlock rich rewards including Snowfall Changan skin, game items, and physical goods.
At the cultural level, they collaborated with Mr. Zhai Yuliang, the inheritor of the Intangible Heritage Palace Lantern, to accurately restore the classic shape, tenon structure and traditional auspicious pattern of palace lanterns based on details of traditional craftsmanship, so that this Shengtang style, which has been passed down for thousands of years, moved from history to the game scene. The lights swayed under the eaves, and highly replicated the prosperous atmosphere of the Chang'an Dinner Party. It allows players to reap the dual value of aesthetic pleasure and cultural awareness in a relaxed leisure experience, and also makes this collaboration have cultural memory points that are different from the normal version of the event. At the same time, it has also built a popular digital communication bridge for palace lanterns, a traditional intangible heritage. Relying on the extensive user coverage of “Dream Garden”, it invigorates non-genetic heritage with a youthful and interactive digital form, injecting new communication vitality into traditional techniques.
As an evergreen casual game that has been in operation for nearly 10 years, “Dream Garden” has always connected players with content and emotion. This evergreen vitality comes from the core trifecta of “continuous content update, well-known IP linkage, and refined community operation” of Chuangtiandi. It not only continuously injects fresh content and cultural core into the game, but also pushes traditional culture to break the circle and achieve a win-win situation between commercial value and social value.
On August 6, the linkage was officially launched. Come and enjoy the ancient charm of Tang style with Austin, explore the mystery of treacherous stories, and go to this Shengtang adventure together!