Recently, a long article entitled “Being in the crowd” went viral on social media. The author claims to be an old employee of SAIC Volkswagen for 16 years. In the article, the author analyzed Volkswagen's plight, including comparing the differences between the German headquarters and the Chinese Anting team. The R&D logic of the German headquarters is: the complete development cycle of a new model is 36 months, and the functions must go through multiple rounds of durability, extreme operating conditions, global regulatory verification, maturity and stability before it can be put on the market. It would be better to leave the market for half a year and never launch functions that have not been fully verified. The underlying logic of thinking is a stable global stock market and the steady operation of a century-old brand. However, the reality faced by the Chinese Anting team: the smart tram iteration cycle in the Chinese market has been reduced to 6 to 12 months. Competitors can iterate the cockpit and smart driving functions once every six months, and users change the judging criteria every quarter. We will launch new features half a year later, and the market segment will be completely devoured by competitors, and we are facing a battle for survival.
Zhitongcaijing · 2d ago
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Recently, a long article entitled “Being in the crowd” went viral on social media. The author claims to be an old employee of SAIC Volkswagen for 16 years. In the article, the author analyzed Volkswagen's plight, including comparing the differences between the German headquarters and the Chinese Anting team. The R&D logic of the German headquarters is: the complete development cycle of a new model is 36 months, and the functions must go through multiple rounds of durability, extreme operating conditions, global regulatory verification, maturity and stability before it can be put on the market. It would be better to leave the market for half a year and never launch functions that have not been fully verified. The underlying logic of thinking is a stable global stock market and the steady operation of a century-old brand. However, the reality faced by the Chinese Anting team: the smart tram iteration cycle in the Chinese market has been reduced to 6 to 12 months. Competitors can iterate the cockpit and smart driving functions once every six months, and users change the judging criteria every quarter. We will launch new features half a year later, and the market segment will be completely devoured by competitors, and we are facing a battle for survival.
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