On August 6, the “Babysheep Official Flagship Store” account issued an apology statement in response to the online “sleeping pants advertisement that girls smell bad, and customer service responded that it was 'made by AI'”: On August 1, our brand babysheep issued a short video advertisement for sleeping pants through its own media, which triggered widespread questioning and criticism from consumers. As soon as possible, our company ordered the removal of the video and launched an investigation. According to verification, the commercial video was launched by the operation department on August 1. The original purpose of the video planning was to promote our sleeping pants, emphasizing that their cool and ultra-thin selling point was recommended to female users, but due to poor creative control, the advertisement content had flaws in expression and review omissions; in the process of responding to consumer inquiries on August 2, customer service did not understand the original circumstances of the matter, causing improper response. Our company has carried out deep reflection. Whether it is an error of expression from the operation department or an improper response from the customer service department, it is due to corporate management negligence and lack of training. Our company never shies away from responsibility and accepts all criticism.

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