On August 6, according to the latest mobile phone model sales tracking report released by Counterpoint Research, in the first half of 2026, the global high-end smartphone market continued to show growth resilience. Its sales volume increased 5% year-on-year, and its share of total global smartphone sales rose to 29%, a record high, up from 25% in the first half of 2025 and 20% in the first half of 2022. In the first half of 2026, the increase in high-end market share was mainly driven by rising storage costs, and the impact on the middle- and low-end markets was even more significant. With higher profit margins and reduced promotional investment, high-end OEMs can more easily absorb the pressure brought about by rising costs, thus maintaining demand in an environment where the overall market is under pressure.
Zhitongcaijing · 3d ago
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On August 6, according to the latest mobile phone model sales tracking report released by Counterpoint Research, in the first half of 2026, the global high-end smartphone market continued to show growth resilience. Its sales volume increased 5% year-on-year, and its share of total global smartphone sales rose to 29%, a record high, up from 25% in the first half of 2025 and 20% in the first half of 2022. In the first half of 2026, the increase in high-end market share was mainly driven by rising storage costs, and the impact on the middle- and low-end markets was even more significant. With higher profit margins and reduced promotional investment, high-end OEMs can more easily absorb the pressure brought about by rising costs, thus maintaining demand in an environment where the overall market is under pressure.
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