The Zhitong Finance App learned that on August 5, the sports technology company Keep (03650) officially released the 9.1 version of the Keep App and simultaneously launched a new benefit “Super AI Member”. This is another important product launch following the announcement of Keepace.ai, a major self-developed sports and health model. Super AI members integrate AI voice interactive running, diet and sleep analysis, and physical age analysis into independent services to provide a full-link sports and health experience covering plan formulation, execution tracking, and effect review for users seeking in-depth personalized guidance.
In order to lower the threshold of experience, from August 7 to 28, Keep will launch the “Check in Super AI Members and Redeem Health 'Gold'” campaign and charity donation campaign on the website to encourage more users to personally experience the changes brought about by AI services in real sports scenarios.
The Super AI membership introduced this time is not a replacement or mandatory upgrade to existing membership services. Regular members continue to provide basic benefits such as member-only courses, member-only plans, and physical fitness assessments; Super AI members add AI voice interactive running, diet and sleep analysis, physical age analysis, and gym tools (to be updated) on the basis of including the benefits of regular members. The two types of membership target different needs, and users can choose according to their own training habits and service depth as needed.
In specific scenarios, AI voice interactive running can conduct two-way conversations during running, combining pace, pace, and real-time status to provide guidance and encouragement; personalized schedules arrange training rhythms based on users' basic information, exercise goals, and recent performance; photographic diet analysis can identify food and measure caloric gaps and nutritional ratios in combination with exercise goals; and exercise data and sleep analysis transform scattered indicators into easier to understand and implement adjustment suggestions. Physical age function also integrates indicators such as sleep and cardiopulmonary function to help users clearly see the gap between physical condition and actual age. The gym tool, which will be fully launched later, will also support shooting equipment to recognize recommended movements, and arrange and record training through voice assistance.
It can be seen from this that AI members do not provide a set of static courses or the right to use a single tool, but rather a set of health plans based on continuous generation and dynamic iteration of personal data. As users continue to generate new sports and health data, service content will also be updated in real time.
In April of this year, Keep announced Keepace.ai, a self-developed large-scale model specially created for sports and health scenarios. Since then, the model has continued to be iterated, and AI voice interaction and more comprehensive data analysis capabilities have been gradually implemented. The launch of Super AI Membership is a centralized commercialization of these capabilities. It also marks the transition of Keep's AI construction from investment in underlying technology to a new stage of commercialization and service.
Unlike simple access to the general model, KeepAce.ai integrates the 100 million sports data assets accumulated by the Keep platform, and also relies on scientific support from the Capital University of Physical Education expert team in the field of sports health, combined with the college's deep research accumulation in sports physiology, training science, injury protection, etc., while “understanding users” while strictly adhering to the safety bottom line, it can provide users with highly personalized and risk-prevention sports guidance.
Keep said that in the future, it will continue to invest in AI R&D and commercialization for a long time, gradually transform technical capabilities into service experiences that users can perceive, and explore new commercialization paths; it is expected that in the second half of this year, it will continue to release more application value for sports and health AI.