In order to promote car companies and dealers to further strengthen self-discipline and continuously regulate the online information dissemination order in the automobile industry, the Network Information Office of the Shanghai Municipal Committee, together with the Municipal Economic and Credit Commission, the Municipal Commission of Commerce, the Municipal Market Supervision Bureau, and the Network Security Corps of the Municipal Public Security Bureau, guided the Shanghai Automobile Sales Industry Association and the Shanghai Auto Parts Industry Association to formulate the “Shanghai Automobile Industry Marketing Conduct and Network Information Dissemination Compliance Convention”. The Compliance Convention closely follows the outstanding risks of online marketing in the automotive industry, clarifies self-regulatory requirements around price codes of conduct, network information dissemination standards, sales and service codes of conduct, etc., and encourages automakers, car dealers and related market players to abide by the bottom line of compliance and jointly maintain a fair competitive market order and a clean and orderly cyberspace.

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