• PepsiCo signed a five-year partnership with Silverstone to become the venue’s Official Soft Drinks and Official Snacks Partner.
• Deal expands PepsiCo’s distribution and brand presence across Silverstone’s year-round sports and entertainment calendar, targeting more than 2 million annual visitors.
• Partnership builds on PepsiCo’s multiyear global tie-up with Formula 1 and the Mercedes-AMG PETRONAS Formula 1 Team.
• Activation at the Formula 1 Pirelli British Grand Prix 2026 followed the event’s record attendance of 564,000 fans.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. PepsiCo Inc. published the original content used to generate this news brief on August 05, 2026, and is solely responsible for the information contained therein.