On August 7, Xiaohongshu announced an upgrade to AI governance rules, extending the requirement for active identification from “notes” to “accounts.” According to reports, Xiaohongshu has previously asked creators to actively declare AI-generated or AI-edited notes. This time, there is one more target for the statement: for accounts that operate in the image of an AI virtual person, please explain it truthfully on the account information page and open the “AI Avatar” tab.

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