• DAZN reported 67 million cumulative viewers for the FIFA World Cup 2026 across its platform.
• Total tournament views topped 450 million; non-Japan matches accounted for 80% of viewing, indicating broader audience engagement.
• Live streams represented 54% of viewing; TV devices accounted for 41%, supporting a shift toward living-room consumption.
• Unique viewers rose about 5x versus pre-tournament levels; 30% of new subscribers also watched professional baseball during the event.
• Social-video views tied to the tournament reached 1.84 billion; public-viewing events exceeded 1,000 venues with over 200,000 attendees.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. DAZN Group Ltd. published the original content used to generate this news brief on August 07, 2026, and is solely responsible for the information contained therein.