The State Internet Information Office issued a notice seeking public comments on the “Provisions on the Protection of Personal Information for Large Personal Information Processors”. The draft for solicitation of comments mentions that large-scale personal information processors that push information and conduct commercial marketing to individuals through automated decision-making methods should take the following measures to protect individual rights and interests: set personalized recommendation off options that are easy to understand and easy to access and operate; if users choose to turn off personalized recommendations, large-scale personal information processors should stop using relevant personal information for personalized recommendation purposes; provide users with functions such as deleting user tags for their personal characteristics; and other measures stipulated by laws, administrative regulations, and relevant national departments.

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