• Magazine Luiza published the transcript of its Q2 2026 earnings call attended by CEO Fred Trajano, CFO Roberto Belissimo, and business unit leaders.
• Management highlighted store-led growth: BRL 5.2 billion in physical-store sales, up 9.7% SSS; online GMV totaled BRL 9.3 billion.
• Amazon partnership began in June; July was the first full month; Magalog was approved as an Amazon logistics partner; Prime/FBA targeted for October.
• Results: gross margin 30.6%; EBITDA BRL 709 million with 8% margin; net loss BRL 50 million; total cash near BRL 6 billion.
• Financial services outperformed: Luizacred TPV BRL 15 billion; portfolio BRL 20 billion; net income BRL 135 million; MagaluPay’s new lender posted BRL 17 million profit.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Magazine Luiza SA published the original content used to generate this news brief on August 07, 2026, and is solely responsible for the information contained therein.