According to a report, retail sales in the UK increased slightly in July as England advanced to the late stages of the FIFA World Cup, boosting food and drink sales. However, according to this report from the British Retailers Association and KPMG, non-food sales have been hit by a drop in passenger traffic due to soaring temperatures. According to the report, total retail sales in the UK increased 1.3% year over year between July 5 and August 1. “In the heat, consumer demand was struggling, causing retailers to face challenges at the beginning of the second half of the year,” said Helen Dickinson, CEO of the British Retailers Association. Dickinson added that despite the slight increase in July, consumer budgets remained tight due to the challenging economic environment, while retailers continued to struggle to cope with higher costs.

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