This year, the National Film Administration and the Ministry of Commerce launched a “Movie+” consumption pilot project. 16 cities took the lead in implementing related initiatives, using movie ticket stubs as links to connect diverse scenarios such as tourism, food, and intangible heritage, opening up the entire “food, lodging, travel, shopping and entertainment” chain, driving the popularity of cultural tourism consumption in many places during the summer. According to data from the professional edition of Tianyancha, up to now, there are more than 1.74 million movie-related enterprises in operation and survival in China. Among them, as of 2026, more than 171,000 new companies have been registered. Judging from the trend in the number of registered companies, the number of film-related companies registered over the past five years has shown a trend of increasing year by year, and peaked in 2025.

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