According to the Zhitong Finance App, Phoenix TV (02008.HK) announced Phoenix New Media's results for the second quarter of 2026. The total revenue was RMB 216.7 million, an increase of 15.8% over the previous year. Gross profit increased by 34.9% year-on-year to 124.1 million yuan. Net profit attributable to Phoenix New Media was 6.5 million yuan, turning a year-on-year loss into a profit. Gross margin for the second quarter of 2026 increased to 57.3% from 49.2% in the same period in 2025. The increase in gross margin was mainly due to the higher gross margin of the digital reading business generated through applets and the sharp increase in revenue.

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