Hello Kitty's parent company Sanrio's operating profit for the first quarter fell short of market expectations, and the biggest drop in stock prices reached 18%, the biggest one-day decline since May 2014. On Monday, the company announced operating profit of 22.4 billion yen for the first quarter, lower than the agreed forecast of 23.4 billion yen. Sumitomo Mitsui, an analyst at Nikko Securities, said in the research report that the current financial report's performance was lackluster, and there were no highlights that exceeded expectations.

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