According to Zhitong Finance App, Shanshan Brand (01749) issued an announcement. The Group expects to obtain a comprehensive net profit of about RMB 3 million for the six months ending June 30, 2026, and a comprehensive net profit of about RMB 12.1 million for the six months ending June 30, 2025.

The Group's anticipated decline in net profit is mainly due to external factors such as pressure on demand throughout the industry, prudent consumer spending intentions, and increased offline homogenization competition, which continued to impact terminal sales. Combined with the reporting period, the Group actively carried out channel clean-up and structural optimization, leading to a slight decline in gross profit during the reporting period, which led to a slight decline in gross profit during the reporting period.

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