According to the Zhitong Finance App, Kusahime Group (02593) announced that the Group expects to record a net loss between HK$3.5 million and HK$4.5 million for the six months ending June 30, 2026 (reporting period), which is narrower than the loss of about HK$7.5 million for the same period in 2025, with a decrease of about 40% to 53%. The change was mainly due to a decrease in advertising and promotion expenses during the reporting period (including but not limited to online advertising, offline advertising, and recruitment of artists and KOLs), which was offset by a decline in the Group's revenue and gross profit during the reporting period (mainly due to a decrease in retail sales during the reporting period).

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