• Globant entered a partnership with FIFA to redesign global fan engagement using AI Pods powered by Glob.AI.
• Project targets a continuous, personalized digital ecosystem across FIFA platforms, anchored by a unified FIFA ID.
• FIFA is adopting an AI-native, consumption-based delivery model; pilots showed a 20% efficiency gain in throughput generation.
• FIFA will retain ownership of data and AI know-how via a proprietary token vault under the model.
• Rollout will evolve FIFA.com and the FIFA tournament app into more personalized, integrated fan experiences.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Globant SA published the original content used to generate this news brief via PR Newswire (Ref. ID: 202608120706PR_NEWS_EURO_ND__EN24768) on August 12, 2026, and is solely responsible for the information contained therein.