• HelloFresh posted Q2 revenue of EUR 1.55 billion, down 8.8% year over year; operating profit fell 70.8% to EUR 19.7 million.
• Adjusted EBITDA declined 23.9% to EUR 120.6 million; adjusted EBITDA margin slipped 1.5 percentage points to 7.8%.
• Net profit attributable to shareholders turned to EUR 2.8 million from a loss a year earlier; basic EPS was EUR 0.02.
• Orders fell 13.7% to 22 million; average order value excluding retail rose 5.2% to EUR 70.2.
• Management said it tightened marketing ROI thresholds, redirected capital into product, and will reassess marketing during the back-to-school season.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. HelloFresh SE published the original content used to generate this news brief on August 13, 2026, and is solely responsible for the information contained therein.