According to the latest survey by TrendForce Jibang Consulting, the global OLED display market showed strong growth resilience in the second quarter of 2026. While major brand manufacturers have launched new models one after another, driving overall shipments, the overall momentum of the industry chain has been heated up due to the support of the “618” large-scale e-commerce festival promotion period. Coupled with the continuous penetration and active promotion of the market's main 27-inch QHD models, the momentum of the overall industry chain is heating up. This combination of multiple benefits contributed to a 26.1% quarterly increase in OLED display shipments in the second quarter. Compared with the same period in 2025, the annual growth rate was as high as 98%, almost doubling, reflecting the rapid expansion of the penetration rate of OLED display technology in the e-sports and high-end display markets.

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