A CIFA reporter learned that recently, some Maotai dealers have raised the price of 53-degree, 500ml boutique Maotai to 2,410 yuan/bottle under the proxy sales model, which is higher than the price of iMaotai's 2,359 yuan/bottle. “Prices have recently been raised. Now the prices of products sold on behalf of Maotai dealers may or may not match the iMaotai prices; they can go on the market as well.” A Maotai dealer told reporters that currently the 53-degree, 500ml Flying Moutai at its store is 1,820 yuan/bottle, which is higher than the price of i-Maotai's 1,639 yuan/bottle. The Moutai sales system only targets non-standard Maotai, which means that the right to goods still belongs to Kweichow Moutai, and dealers do not need to pay the full purchase price in advance, only need to pay a security deposit to carry out sales and earn fixed commissions.

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