• Saga Communications discussed FQ2 2026 results on its earnings call with CEO Christopher S. Forgy and CFO Samuel D. Bush.
• Net revenue fell 6.5% to USD 26.4 million; station operating income was USD 3 million; operating income was USD 623,000.
• Traditional ad categories posted double-digit declines; blended digital revenue rose 60.8% in the quarter, lifting digital to 19% of gross revenue.
• Management cited higher costs from hiring 9 sales managers and expanding digital campaign support; 2026 station operating expense seen up 1.5%-2.5%.
• Q3 revenue pacing down mid-single digits; digital pacing up mid- to high-single digits; USD 1.1 million in additional political revenue already sold.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Saga Communications Inc. published the original content used to generate this news brief on August 13, 2026, and is solely responsible for the information contained therein.