• Citi agreed to acquire Kard Financial, a commerce media and rewards platform used by banks and fintechs to deliver personalized offers.
• Deal aims to expand Citi’s customer engagement and merchant-funded rewards capabilities using Kard’s transaction-data matching and machine-learning personalization tools.
• Combination targets more tailored credit card rewards for Citi’s roughly 70 million cardmembers, alongside new marketing and measurement options for merchants.
• Financial terms were not disclosed; Citi said the purchase is not material to its results.
• Kard will remain independent until closing, subject to customary conditions.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Citigroup Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202608131630BIZWIRE_USPR_____20260813_BW060478) on August 13, 2026, and is solely responsible for the information contained therein.