• Disney set a strategy to make games a core entry point for new audiences, shifting from passive viewing to interactive participation.
• Plan centers on original game-first storytelling, not adaptations, to build new franchises across Disney Entertainment, Marvel, Lucasfilm, Disney, Pixar.
• Focus on social, immersive platforms targeting Gen Z, Gen Alpha, positioning games as primary discovery channels for characters, worlds, stories.
• Strategic partnership with Epic Games aims to build a persistent entertainment universe blending gaming, storytelling, creator tools in one connected Disney ecosystem.
• Interactive push targets scale, with consumer spend guided above USD 4 billion annually, reinforcing games as a long-term growth engine.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. The Walt Disney Company published the original content used to generate this news brief on August 13, 2026, and is solely responsible for the information contained therein.