The agency BIGHIT MUSIC said on the 14th that its boy group BTS uses data to witness its popularity in the US. According to the results of a survey of American music consumers conducted by the global entertainment data insight company “Luminate” in the second quarter of this year, 42% of respondents recognize BTS, which is 18 percentage points higher than the average of all artists. In terms of likability, 46% of respondents are fond of BTS, the highest since the first survey was conducted in 2021.

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