Nine departments including the Ministry of Commerce issued opinions on further stimulating consumption in active counties with declining market vitality. Guide online and offline collaborative development. Deepen high-quality e-commerce development projects in rural areas, and thoroughly implement “digital commerce to develop agriculture”. Strengthen e-commerce supply chain construction and expand rural e-commerce application scenarios such as rural folk customs, intangible heritage techniques, and rural cuisine. Supply chain enterprises are encouraged to provide services such as demand forecasting, logistics optimization, and inventory management to retail entities in the county area, and carry out batch collection and customization. Guide platform enterprises to consciously regulate prices and platform subsidies, and reasonably reduce fees, such as commissions and technical services for newly established merchants in the county area, small and micro merchants, etc. Coordinate e-commerce public service resources in the county area, build a number of “village broadcast colleges”, and step up public welfare training efforts.

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