• Yokohama Rubber entered a multi-year official partnership with Juventus FC through its European unit Yokohama Europe.
• Deal targets higher brand awareness and customer reach in Europe, a priority market following the group’s 2023 launch of a tire sales company in Italy.
• Promotions to include advertising at Juventus’ Allianz Stadium, fan-event activations, stadium-hosted corporate events, social media campaigns, merchandise tie-ins.
• Partnership supports the 2024-2026 plan to lift sales mix of higher value-added tires, including ADVAN and GEOLANDAR.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. YRC - Yokohama Rubber Co. Ltd. published the original content used to generate this news brief on August 18, 2026, and is solely responsible for the information contained therein.