Research agency SemiAnalysis published an article stating that OpenAI has just announced a 50% price reduction for GPT-5.6 Sol models on OpenRouter and Vercel's AI Gateway platforms. This is probably a clever marketing ploy. Although OpenRouter and Vercel account for a small share of OpenAI's total token usage, their influence is disproportionately large — because these two platforms are one of the core data sources used by the outside world to estimate the market share of major AI labs/models. If this price cut can more than double the 5.6 sol token usage within the next month, many investors will likely simply see this as a major victory for OpenAI against Anthropic.

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