• Amer Sports management highlighted an ambitious digital transformation agenda tied to its growth strategy.
• IT leader Pascal Tran Binh, who joined in January 2026, took charge of the Business Platform IT domain.
• Scope includes go-to-market systems across omnichannel engagement, spanning B2B and B2C customer experience.
• Platform remit also covers product lifecycle technology from design and manufacturing through sales.
• Tran Binh pointed to a clear transformation vision, execution mandate, and collaborative culture as key enablers.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Amer Sports Oyj published the original content used to generate this news brief on August 19, 2026, and is solely responsible for the information contained therein.