The US Federal Trade Commission warns businesses that use highly detailed personal data to generate personalized offers must be disclosed. Merchants are increasingly adept at using consumers' personal data, including online shopping habits and mobile phone usage behavior, to measure individual consumers' ability to withstand high prices. The US Federal Trade Commission is now issuing a warning to businesses that this act may violate consumer protection laws. The Federal Trade Commission will issue a new enforcement notice on Wednesday informing companies that if highly detailed personal information is used to generate personalized offers, it must be disclosed. This new statement represents the Trump administration's intervention in the emerging wave of regulations to restrict the use of pricing algorithms by merchants.

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