At the Li Ning Earnings Report meeting on August 21, Li Ning Group Executive Director and Co-CEO Qian Wei first systematically explained the logic of cooperation with NBA star Stephen Curry. He pointed out that the partnership between the two sides is a deep binding at the level of brand strategy. Unlike traditional players endorsing the short-term traffic style of “running a shoe-out event,” it requires long-term operation and phased progress. Qian Wei made it clear that the multi-dimensional value of this cooperation is not only to empower the basketball line, but also to enhance the overall potential of the Li Ning brand through comprehensive strategic collaboration.

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