According to TrendForce Jibang Consulting's latest TV industry research, in the second quarter of 2026, the global TV market continued to be affected by factors such as higher memory prices and the advance positioning of brands in demand in the second half of the year, and shipments fell 1.1% quarterly. However, overall shipments in the first half of the year increased by 1.3% per year to 93.74 million units, a record high for the same period in recent years. The degree of differentiation in brand performance has deepened. The overall TV profits of second-tier brands and white brand manufacturers are being squeezed by memory prices, while major mainstream manufacturers have stabilized the market with cost advantages.

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