Kweichow Moutai 2026 semi-annual results briefing was held on August 21. Some investors asked: Does your company have specific plans or related plans currently being implemented in terms of policies to cater to young consumers, such as developing low-alcohol wines or organizing various tasting events? In response, Wang Li, director and acting general manager of Kweichow Moutai said that currently, Kweichow Moutai is focusing on measures to break down barriers to youth, such as cultural barriers, taste barriers, accessibility barriers, price barriers, and scene barriers. For example, the Maotai Prince Liquor “Happy Together” event, which will be held in 12 cities across the country, has already been held in Guiyang, Nanjing, Hefei, Wuhan, and Changsha, and will also visit cities such as Chengdu and Dali in the future. Every city is accompanied by music that young consumers are happy to hear, accompanied by an exclusive flavor of wine and cuisine, Nanjing's “thirteen fragrant” crayfish with a “full jasmine” flavor, “chilled” crayfish from Changsha with a “spicy and happy” flavor, and Ordos's “prairie” crayfish with a “prickly apricot” style, making young people feel relaxed and happy, and come into contact with liquor in an informal banquet atmosphere, effectively breaking down the cultural and barriers of the scene. Another example is that we actively adapt to the pace of life of young consumers, build access channels through “iMaotai”, and effectively break down barriers to reach. Up to now, the proportion of young users under 35 on the “i-Maotai” platform has reached 44.37%, and the proportion of young users between the ages of 35 and 45 has reached 30.9%. Another example is the “undefined” 40-degree wine base for blending and 6-degree red tassels during the red tassel harvest season and in some Maotai cultural experience centers, breaking down taste barriers based on insight into the taste preferences familiar to young people. In the future, the company will implement age-based operations for young people aged 18-45 in terms of brand promotion, marketing activities, terminal construction, and experiential services. Among them, the 18-25 age group is in the guidance period for liquor consumption, with the goal of establishing brand reputation and spreading a warm, responsible, and responsible Maotai brand image; the 25-30-year-old group is in the introduction period of liquor consumption, with the goal of seeking an appropriate path to integrate into their business and life, guiding them to gradually adapt to liquor through appropriate methods; the 30-35 age group is in the growth period of liquor consumption, with the goal of promoting stable consumption to form a transformation strategy adapted to their consumption needs; the 35-45 year old group is in a stable period of liquor consumption to strengthen the brand The goal is stickiness to ensure the supply of excellent product quality.

Disclaimer:Webull uses external vendor Google Translation Service for news translations where we endeavour to ensure these are correct, however, we recommend that you please double-check this information accordingly. Webull is not responsible for translation errors or issues.