On August 21, in response to the decline in advance accounts, Kweichow Moutai stated at the 2026 semi-annual performance briefing that building a channel system adapted to supply and demand is an important step in this round of market-based reforms. Currently, a healthy channel ecosystem has been formed where “self-management” + “society” and “online” + “offline” each carry out their duties, collaborate with each other, effectively transform, and operate under the sun. Self-operated channel systems such as “iMaotai” and self-operated stores, which can reach actual consumption, have gradually and effectively assumed the role of a “stabilizer” and balancer of the market. In terms of the business model, based on the self-sale and distribution model, explore the use of a “proxy sales” model for products other than Feitian 53% vol 500ml Kweichow Moutai. The operation has generally been stable since April. Due to the “proxy sales” model where property rights are not transferred, the ability of the self-operated channel system to reach actual consumption continues to increase. At the same time, considering the healthy inventory ratio of social channels, advance accounts have decreased year-on-year. With the deepening of the company's market-based reforms, the level of advance payments is no longer the main indicator for measuring the supply and demand trend in the company's market.
Zhitongcaijing · 1d ago
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On August 21, in response to the decline in advance accounts, Kweichow Moutai stated at the 2026 semi-annual performance briefing that building a channel system adapted to supply and demand is an important step in this round of market-based reforms. Currently, a healthy channel ecosystem has been formed where “self-management” + “society” and “online” + “offline” each carry out their duties, collaborate with each other, effectively transform, and operate under the sun. Self-operated channel systems such as “iMaotai” and self-operated stores, which can reach actual consumption, have gradually and effectively assumed the role of a “stabilizer” and balancer of the market. In terms of the business model, based on the self-sale and distribution model, explore the use of a “proxy sales” model for products other than Feitian 53% vol 500ml Kweichow Moutai. The operation has generally been stable since April. Due to the “proxy sales” model where property rights are not transferred, the ability of the self-operated channel system to reach actual consumption continues to increase. At the same time, considering the healthy inventory ratio of social channels, advance accounts have decreased year-on-year. With the deepening of the company's market-based reforms, the level of advance payments is no longer the main indicator for measuring the supply and demand trend in the company's market.
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