• Mayr-Melnhof Karton outlined how the EU’s Packaging and Packaging Waste Regulation will tighten standards for packaging recyclability.
• PPWR takes effect from Aug. 12, 2026, with a 2030 target for all EU-market packaging to be recyclable economically.
• The update frames recyclability as dependent on collection, sorting, consumer disposal behavior, and recycling infrastructure, not design claims alone.
• MM Group positioned the regulation as a strategic reset that will push earlier, more holistic packaging design decisions across performance and circularity.

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