• Huhtamaki launched a project at its Istanbul Flexibles site to standardize recycled-content flexible packaging for baby care, family care applications.
• The initiative narrows offerings into defined packaging structures using PCR, PIR plastics, with set recycled-content levels, performance characteristics.
• Standardization aims to cut unnecessary customization, improve customer comparability, support more reliable planning, accelerate circular-economy goals.
• Work continues through customer trials, qualification; next step targets scaling standardized solutions, raising recycled content where feasible.

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