Recently, a short Tanabata delivery video copy of Dove's official flagship store “while your boyfriend isn't asking for chocolate with the person you're having an affair with” sparked public outrage and was criticized for being misviewed. According to the Tianyancha App, Mars Food Co., Ltd., an affiliate of the Dove brand, was established in February 1993 with a registered capital of 61 million US dollars. The legal representative is Feng Liu. According to legal litigation information, the company has been sued many times over advertising contract disputes, copyright ownership, infringement disputes, etc. In addition, the company has multiple pieces of information on historical executees and historical administrative penalties.

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