• IFF published a consumer insights report on how GLP-1 use is reshaping food choices among Indian consumers in Delhi, Mumbai, Bengaluru.
• Portion sizes fell across staple foods, shifting demand toward nutrient-dense products with stronger taste, texture, satisfaction in smaller servings.
• Shopping behavior turned more deliberate, with 74% reading labels more carefully, focusing on protein, ingredients, natural claims.
• Social eating friction emerged, with 64% reporting occasional discomfort, signaling potential for brands to redesign shared eating occasions.
• Hydration became a wellness target for 74%, with coconut water favored by 69%, supporting growth in functional beverage formulations.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. IFF - International Flavors & Fragrances Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260824816059) on August 25, 2026, and is solely responsible for the information contained therein.