The Shanghai Municipal Administration of Market Supervision issued the “Shanghai Three-Year Action Plan to Promote Capacity Expansion and Quality Improvement in the Advertising Industry” to cultivate a new digital advertising format. It focuses on new marketing scenarios and models such as short videos, live streaming, smart terminals, generative search engine advertising, and AI dialogue advertising, and innovates advertising service models for new types of consumers, guided by data-driven and scenario implementation. Accelerate the development of smart screens for outdoor digital advertising, achieve dynamic adaptation to people flow and scenarios, and cultivate new growth points for digital advertising. Support the AI advertising ecosystem to test first, and explore the compliance implementation of new business formats such as end-side smart advertising and in-vehicle cockpit advertising. Encourage the development of green and low-carbon technologies in the advertising sector.

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