Dove issued an apology statement: “We are deeply sorry for the recent criticism and discussion sparked by a short video copy of Dove's official flagship store. After verification, the short video was created and published by a third-party store operation team, and the brand's content review process was not strictly enforced. The copywriting in question is clearly inappropriate in terms of expression and value orientation, and is inconsistent with Dove's brand philosophy of sincerity, warmth, and respect. After the incident occurred, the store's customer service team made an inappropriate response to consumer questions. At present, the following corrective measures have been taken: removing the short video involved as soon as possible; further strengthening the necessary training for relevant responsible personnel and management of cooperative operation teams; and strictly implementing the review mechanism for content release to enhance the consumer brand experience. ”

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