The Zhitong Finance App learned that according to Sigmaintell (Sigmaintell) data, LCD TV panel prices continued to decline in August, but the decline is expected to gradually narrow. The price performance of panels of various sizes is as follows: 32”. Demand for small-size segments continues to be pressured in the short term. The average panel price is expected to drop by 1 US dollar in August. The restoration of 50" and G8.6 production capacity helped increase supply, but the increase in demand was limited. The average panel price is expected to drop by 2 US dollars in August. 55". Stable demand for leading brands is adjusted in line with the recovery of production capacity. The average panel price is expected to drop by 2 US dollars in August. In terms of large sizes, stronger demand for brand procurement is accompanied by an increase in supply from head panel manufacturers. The average panel price is expected to drop by 3 US dollars in August.
August coincides with the preparation period for the overseas promotion season. Brand demand and panel supply are recovering in both directions, and upstream and downstream TV panel manufacturers are playing strategic games around profit targets. On the demand side, peak season preparation and material price increases together form the core elements of strong short-term procurement demand for brands, but demand in the OEM market continues to weaken. First, the third quarter is the main window period for year-end sales promotion such as Black 5. Brand purchases have increased, and demand for large sizes in particular continues to be steady. Second, the increase in PCBA and other materials increased, and the pace of brand stocking moved forward passively. Again, in anticipation of a shift in production capacity at a panel factory in Taiwan Province of China, the brand initiated an adjustment of the panel preparation strategy.
Combined with the above factors, demand for leading brands was strong in August. Despite weakening demand in the second-tier market, the benchmark demand for panel area in the third quarter was better than expected, supported by brand demand and demand for large sizes. On this basis, production capacity supply from panel makers in mainland China increased to a high level in August, and manufacturers in Taiwan Province of China remained stable.
