• Zhihu posted Q2 2026 revenue of RMB 690.1 million, down 3.74% year over year.
• Net results swung to a loss of RMB 37.4 million, versus profit a year earlier; diluted net loss per ADS was RMB 0.49.
• Gross margin fell 5.5 percentage points to 57.0%.
• Paid content and IP operations revenue rose to RMB 425.9 million; marketing services revenue slipped to RMB 199.0 million.
• Average monthly subscribing members totaled 13.1 million; management highlighted AI as a new medium extending content and expert capabilities into broader use cases.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Zhihu Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202608260448PRIMZONEFULLFEED9816375) on August 26, 2026, and is solely responsible for the information contained therein.