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Protiviti survey: AI use in finance climbs to 77% as ROI measurement lags at 35%
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Protiviti survey: AI use in finance climbs to 77% as ROI measurement lags at 35%
  • Robert Half flagged rising AI use in corporate finance, led by forecasting, as CFOs push tighter alignment with enterprise priorities.
  • Protiviti’s 2026 finance survey showed AI use in forecasting rose to 76% from 58% year over year; 77% of finance groups now use AI.
  • Only 35% reported they are effective at measuring AI ROI, pointing to weaker value tracking despite broader deployment.
  • Strategy maturity remained limited, with 14% using AI under a defined plan; governance gaps could hinder scaling.
  • Data security ranked finance leaders’ top priority for a third straight year; 83% of CFOs put cash management in their top three focus areas.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Robert Half Inc. published the original content used to generate this news brief via CNW (Ref. ID: 202608260555CANADANWCANADAPR_C4427) on August 26, 2026, and is solely responsible for the information contained therein.

Disclaimer:This article represents the opinion of the author only. It does not represent the opinion of Webull, nor should it be viewed as an indication that Webull either agrees with or confirms the truthfulness or accuracy of the information. It should not be considered as investment advice from Webull or anyone else, nor should it be used as the basis of any investment decision.
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