Acquisition accelerates Perion’s In-Store Retail Media DOOH reach and expands Perion’s TAM within the $70B+ U.S. Retail Media Market
Perion (NASDAQ & TASE: PERI), an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, today announced it is accelerating its in-store media presence with the acquisition of PRN, a leading In-Store Retail Media company. The transaction amount is up to $12 million and is expected to be accretive from closing.
Physical retail accounts for more than 80% of U.S. retail commerce, and in-store media inventory has become one of the most coveted components of major consumer brands’ media plans, reaching customers at the point of purchase. As advertisers push for full-funnel omnichannel continuity, closing that gap has become a structural requirement for the industry.
Transaction Terms
The transaction terms are up to $12 million in cash paid at closing, subject to customary purchase price adjustments with cash free and debt free. The acquisition is expected to contribute approximately $3 million to Adjusted EBITDA in 2027 before taking into account any synergies. The acquisition is expected to be accretive from closing and is not expected to have a material impact on the Company’s full-year 2026 outlook.
The all-cash consideration eliminates post-closing contingencies and complexity, allowing Perion to focus resources immediately on integration and value creation.
This structure reflects Perion's disciplined M&A approach, securing immediate access to exclusive point-of-purchase inventory and established retailer relationships. PRN will operate as Perion Retail Networks, with no disruption to existing retailer or advertiser relationships.